Crayon has appointed four senior leaders within the regional business in a bid to drive further growth across Asia Pacific.
Reporting to Florent Bellahsene - vice president of Asia Pacific for Crayon - the software asset management services specialist has made management appointments across Singapore, Southeast Asia, Philippines and Sri Lanka.
Specifically, James Ang joins as general manager of Crayon Singapore and cloud director of Asia Pacific.
With experience across start-up and angel investor industries, Ang joins from Microsoft, where he was responsible for the growth and monetisation of commercial cloud partnerships with key telecommunications providers and managed service providers in the region.
Also, Jerry J. Bongco has joined as general manager of Crayon Philippines, drawing on more than 22 years' experience across both customers and channel partners.
Bongco also joins from Microsoft, where he spent six years in roles within the small mid-market solutions and partners (SMS&P) team, as well as over five years leading the vendor’s consumer business.
Meanwhile, Marrian Lontoc will head up Crayon's cloud desk operations in the Southeast Asia region, and Keith Samuel joins as general manager of Crayon Sri Lanka and new markets.
“Being a consulting business, Crayon's success is ultimately down to its people, and the culture that we have here in the organisation,” Bellahsene said.
“The addition of these four senior personnel to Crayon's business in Asia Pacific comes at the perfect time, given how digitisation is one of the biggest transformative industry shifts that we are seeing here in the region.
“Their industry knowledge and experience will allow us to capitalise on the opportunity that lies in helping businesses in Asia Pacific manage their software assets more efficiently.”
The appointments come less than three months after Crayon inked a distribution agreement with StorageCraft across Singapore and Malaysia markets.
In short, the agreement leverages the expertise of Crayon across software, cloud, volume licensing and consulting services.
“The strategic partnership with StorageCraft strengthens our Cloud Services ecosystem and creates strong value propositions for customers,” Bellahsene said at the time.
“We estimate that 70 per cent of our customers require enablement, consulting and services to maximise the full benefits of cloud for their business.”