SaaS start-up sets up in Asia following banking and insurance wins

SaaS start-up sets up in Asia following banking and insurance wins

Expansion follows customer success in Singapore and Hong Kong

Vymo, a software-as-a-service start-up, is gearing up for expansion across Asia Pacific, following a round of engagements with key banking and insurance customers.

On the back of customer success in Singapore and Hong Kong, the start-up is currently building strong pipeline within the wider region.

As part of this expansion, Anurag Srivastava, former head of financial services at Kofax, has been appointed head of APAC for the business, reporting directly to CEO, Yamini Bhat.

“We will follow this up with building the regional capability of customer success, delivery and support teams in key strategic markets in Asia Pacific apart from relationships with cloud solution providers and services partners for local deployments,” Bhat said.

A developer of an AI-personal assistant used by some leading banks and insurers sees the APAC region as a major growth opportunity.

The Sequoia-funded enterprise player has become known for its use of artificial intelligence and process automation as a means to improve productivity and to also drive higher conversions among field teams.

Founded in 2013, the company already counts some of the largest banks and insurance providers as customers, including AXA, Allianz, HDFC Bank, SBI, Liberty Mutual and others.

“There has been a sharp rise in sales automation adoption in APAC since organisations are increasingly seeing this complementary to their client interactions on self-service channels,” said Srivastava, on joining the company.

In a 2017 survey from Gartner, Asia Pacific CEOs expect productivity in their organisations to increase by 24 per cent by the end of 2018, with revenue and profitability as the top two metrics of success - an area where AI is tailored to address.

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