Tibco Software has signed up Intelligencia across Asia Pacific, partnering with the Hong Kong and Macau-based consultancy firm to drive regional growth through the channel.
The move sees the provider come on-board the integration and analytics vendor's partner program regionally.
"We are excited to welcome Intelligencia to our innovative partner program, given their unrivalled experience in the gaming and sports-betting industry,” said Erich Gerber, general manager, Asia Pacific and Japan at Tibco.
"“Intelligencia is highly active in the Macau casino community and we plan to work with them to produce events that will showcase the latest developments not only in our products but also in the general tech world."
Tibco’s addition of Intelligencia represents a strategic move for the vendor regionally, with plans in place to expand footprint through artificial intelligence, analytics, data virtualisation, deep learning and real-time streaming.
Meanwhile, Intelligencia operates as a regional analytics provider in the cruise line, hospitality, gaming, sports betting, social gaming, and e-sports sectors.
"Our clients consider us ‘trustworthy advisors’ on the software options available in the market, and we are honoured to be included in the Tibco Partner Program,” said Andrew Pearson, president, Intelligencia.
"Today’s casino, sports books, and social gaming companies are faced with a highly complicated software landscape and they need to connect with their customers in near real time.
"Intelligencia has found that Tibco’s data virtualisation and real-time streaming technology, Tibco StreamBase, can help these companies provide a level of customer experience that will be recognised with repeated visitations, higher customer spend, and strong ROI."
This is just the latest move by Tibco Software to grow its partner ecosystem, with the vendor recently acquiring integration platform-as-a-service (iPaaS) provider Scribe Software for an undisclosed amount.