IDG Communications has expanded capabilities across the wider region through the launch of CIO-Asia.com, dedicated to analysis, opinion and research for senior IT leaders.
Operating as a sister publication of Channel Asia - launched in May - CIO-Asia.com deepens IDG Communications’ commitment to Asia Pacific, as part of an ongoing drive to grow regional presence.
The launch sees the creation of an end-to-end media platform across the region, starting at Channel Asia, working through vendors, distributors and resellers, moving into an end-user audience through CIO-Asia.com.
For Channel Asia readers - and resellers - the ability to reach key customers is now realised through CIO-Asia.com, ensuring the regional technology industry is served across all market segments.
“For the past half a century IDG Communications' editors and publications have delivered unique and relevant global and local expertise to IT leaders wherever they are,” said Matt Egan, editorial director of IDG Communications.
“We have the world's largest team of IT journalists, with hundreds of expert writers and editors creating independent content in many different languages.”
Egan said brands such as CIO, Computerworld and CSO combine local market knowledge with global expertise to provide an “invaluable experience” for transformative IT leaders.
“Our mission is to support and inform every IT purchase in the world,” Egan added.
“We engage with audiences in more than 140 countries, serviced by editorial teams based around 15 regional hubs in major cities that stretch from London to Bangalore, Munich to Sydney, New York to Seoul, Stockholm to San Francisco, and all points in between.”
Furthermore, sister company IDC operates as a regional powerhouse, backed up by IDG Communications' Singapore office which is already home to in-market commercial colleagues.
“We are combining the world-class global expertise of our flagship CIO publication with local content written by a team of passionate experts,” Egan said.
“Those reporters will be supported by the US and UK audience-development and analytics teams based in London, Boston and San Francisco. Our goal is to interact and build engagement with C-level IT leaders.”
Egan said CIO-Asia.com will promote and support the CIO community by showcasing the “great work” being done by IT leaders across the region.
“And we want our CIO readers throughout the rest of the world to benefit from an understanding of the unique challenges of driving digital transformation,” Egan added.
“CIO has long had an active audience, but by investing in a strong, owned-and-operated product produced in region we want to send a message about IDG Communications' commitment to growing our footprint in Asia.”
From an editorial perspective, Egan said CIO-Asia.com’s content strategy will leverage local knowledge, combined with global expertise and experience.
“But we need CIOs to help shape what is your site,” Egan said. “If you have an interesting story to tell - get in touch: we can't wait to hear from you. We can't wait to experience the next stage of digital transformation, driven by CIOs in Asia.”