Alibaba Cloud has launched a dedicated partner program across ASEAN, designed to drive market growth through the channel.
Officially labelled ASEAN Partner Alliance Programme, the initiative aims to develop an ecosystem compromising of service providers, system integrators, independent software vendors (ISVs) and start-ups.
In addition to alliance vendors, the program aims to recruit 150 solution partners during the next 12 months, backed up by the training of 600 sales and technology personnel.
“Asia Pacific is a unique market, and as a global cloud services provider with an Asian origin, we are committed to leverage our knowledge and experience to build a sustainable regional ecosystem and enrich our offerings to meet the needs of our customers in this digital age,” said Derek Wang, chief solution architect at Alibaba Cloud International.
“This new suite of offering includes products that are highly efficient, cost effective, and some of them are the first of their kind in the industry.”
Alongside a deepened commitment to the channel across ASEAN, the tech giant has also launched a new suite of product offerings, spanning cloud architecture, machine learning, Internet of Things (IoT) and security.
“These products all have specific features that meet an identified need within the flourishing retail market in Asia Pacific region,” Wang added.
“E-commerce is witnessing considerable growth and Alibaba Cloud, leveraging Alibaba Group’s development, can offer a mature ecosystem to support the regional retail sector.”
Speaking during the Singapore Cloud Summit, Wang said the vendor has invested “significant resources” in the global market, especially Asia Pacific to support the region’s digital transformation efforts.
Such investment includes the recent launch of a second availability zone and a cloud-based anti-DDoS scrubbing centre in Malaysia.
“Using these products will help merchants deploy their resources more effectively, and gain deeper consumer insights,” Wang said.
“The technology available can also give our consumers better protection against fraud and an improved shopping experience.”