Software vendor Nuix has launched a new partner program concurrent with the vendor’s goals for expansion into the Asia Pacific and Japan markets.
The new partner program aims to attract new partners and make it simple for existing providers to do business with the vendor.
To achieve this, the vendor has introduced several key additions, namely, a new differentiated margin plan and framework for obtaining bronze, silver and gold partner status.
Furthermore, investments have been made in partner sales and technical enablement, as well as a new partner relationship management system, increased co-marketing funds, and new incentives for partner sales.
"The Nuix partner program delivers a great platform for us to evolve and deepen our relationships with the partner ecosystem in this region,” said Paul Muller, CEO of APJ at Nuix. "I am very excited to support the team in bringing this to market to generate new opportunities and revenue streams together."
Nuix has seen significant expansion in recent years, opening offices in New Zealand, Japan, the Middle East and Germany over the past year.
The channel plays a significant role in that growth, partnering with advisories, litigation support vendors and system integrators around the world.
“Nuix has built a loyal customer base through our strength and heritage in eDiscovery and investigations,” said Chris Pogue, global head of services, security and partner integration at Nuix. "We have new cyber security solutions and services that are unmatched in the industry.
"We have product developments that are geared for the digital future, and we are excited by the value propositions that we can deliver together with our partners.
"The partner program will bring added revenue streams for the channel and help our partners to find, win, retain and grow happy customers."