Citrix has appointed Colin Brookes as new vice president of sales and services across Asia Pacific, replacing Stanimira Koleva who exits the vendor after two years in the role.
Channel Asia can confirm that former SAP executive Brookes has joined effective immediately and will be based in Singapore.
"Delighted to be able to join Citrix at this pivotal moment as it looks to drive growth and adoption of its ground breaking solutions that make the world's data and applications secure and easy to access," wrote Brookes, via social media.
Brookes spent more than four years at SAP and was most recently the president and managing director of Australia and New Zealand (A/NZ) prior to his departure this year.
The leadership change comes five months after Citrix expanded presence across the channel ecosystem in ASEAN, through the appointment of four new distributors across Indonesia, Malaysia, Thailand and Vietnam.
Designed to drive deeper levels of reseller engagement across the region, the expanded distribution network aims to provide better partner access to secure workplaces, networking and cloud solutions.
As revealed by Channel Asia, the appointments span Synnex Metrodata in Indonesia, Netpoleon in Malaysia, M.Tech in Thailand and VietSunshine JSC in Vietnam.
“Responding to our partner’s feedback and the growth opportunities in ASEAN, the new appointed distributors will provide a wider coverage in the local markets,” Citrix director of channel ASEAN, John Lee, said.
“Each distributor announced today brings unique strengths and experiences to the table that will benefit our channel partners and mutual customers.
“We look forward to working with the newly appointed distributors to offer more value-added Citrix solutions and services to our ASEAN reseller ecosystem and to reach into new markets.”
The four new distributors will operate alongside Tech Data in operating across ASEAN, servicing the channel in specific parts of the region.