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Rimini Street sizes up Southeast Asia amid customer growth

Rimini Street sizes up Southeast Asia amid customer growth

Oracle, SAP and Salesforce partner responds to increased enterprise demand

Rimini Street has deepened commitment to Southeast Asia through the appointment of a new regional director and a new office in Singapore.

The enterprise specialists - operating as a leading provider of Oracle and SAP support, and a partner of Salesforce - has increased local investment in response to an expanding base of customers, triggering a need to increase software support.

To spearhead such growth, the provider has appointed Andrew Seow as regional director for Southeast Asia and Greater China, with a responsibility for overseeing sales, operations and marketing.

Leveraging more than 20 years in-market experience, Seow has extensive background in ERP solutions and software maintenance services, following leadership roles across technology, aviation, telecommunications and financial services.

Prior to Rimini Street, Singapore-based Seow was responsible for sales and account management at United Technology Corporation, following roles at IBM Singapore and Sabre Corporation.

“There is tremendous pressure on CIOs in Southeast Asia and Greater China to enhance overall efficiency and optimise their IT roadmap in order to invest in innovations and systems that support the needs of the business,” Seow said.

Backed by the launch of a new subsidiary in Rimini Street Singapore, Seow said investment is being made to meet increased demand for premium-level enterprise software support services in the region.

“Rather than follow the vendor-dictated roadmaps that consume too much budget and put pressure on resources with expensive annual maintenance fees and a steady beat of required upgrades and updates, organisations can now turn to a trusted partner in Rimini Street to help them take the necessary steps towards leveraging their significant IT investments to achieve business results,” Seow added.

Rimini Street has been selling and operating in Greater China since 2015, and recently launched operations in Southeast Asia, housing a base of more than 300 customers.

As part of a wider Asia Pacific strategy, the provider also has offices in Hong Kong, Osaka, Seoul, Taipei and Tokyo, three locations across Australia, and a recently opened office in Auckland, New Zealand.

To drive further growth, Rimini Street will also hire new staff in the regions, including “experienced engineers who work close to the clients and speak local languages”.

“Our expansion into Southeast Asia and further expansion into Greater China will help bolster Rimini Street’s already strong presence across Asia Pacific,” added Andrew Powell, managing director of Asia Pacific, Rimini Street.

“Furthermore, the investment reflects what we see as a strong and growing appetite throughout the regions for a much more value-driven, flexible alternative to paying expensive Oracle and SAP support costs for enterprise software systems.

“We are pleased to welcome Andrew on board to lead the Southeast Asia and Greater China regions.”

According to Powell, switching to Rimini Street support from software vendor support can “significantly reduce” the proportion of IT budget that is spent on daily operating costs, enabling businesses to reallocate “much more” of the IT budget for investments in innovation.

“By moving to Rimini Street support, not only did we realise 50 per cent savings in annual support fees right from the start, we also experience support services that are larger in scope, and better in quality and efficiency in comparison to what we received from the software vendor,” said Heidi Hsu, MIS Department Supervisor of San Fang Chemical Industry.

“We were pleasantly surprised by Rimini Street’s technical capabilities. Our IT team can now rely on a partner with deep expertise, and their ultra-responsive support delivery model has helped us free up time to focus on more innovative projects within the company.”


Tags CloudOracleERPsoftwareSAPsalesforceRimini Street

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