Citrix has appointed Manish Sharma as vice president of partner sales across Asia Pacific and Japan (APJ), amid a double channel hire in the region.
Effective immediately, Singapore-based Sharma is responsible for driving growth through the vendor’s partner ecosystem, spanning value-added resellers, managed service providers and system integrators.
Meanwhile, Srinivas Nadesan has assumed the role of regional channel director of Asia - spanning ASEAN and Korea - at Citrix, reporting directly to Sharma.
Sharma spent the last 15 years working as a technology partner of Citrix, leading sales operations of NComputing and Wyse across the region.
“Having been part of the Citrix channel ecosystem for the last 15 years, I’m thrilled to join Citrix at this exciting time; to cultivate the company’s partner ecosystem, drive the channel strategy and accelerate the adoption of Citrix products,” Sharma said.
“Citrix is a world-class enabler of digital business with solutions that deliver the experience, security and choice that people and organisations need to innovate, engage customers and be productive - anytime and anywhere. I look forward to working with our partners and mutual customers achieve their digital transformation goals.”
Meanwhile, Nadesan is tasked with leading the vendor’s channel strategy and partner ecosystem growth across the Asia region, covering ASEAN and Korean markets.
In this role, Nadesan will work closely with partners, distributors and system integrators to “accelerate the adoption” of Citrix technology within Asia.
With more than 19 years of channel and sales experience, Nadesan most recently served as director of ASEAN channel sales and alliances at Riverbed, in addition to holding multiple leadership roles at Cisco.
“ASEAN and Korea region covers a complex range of customer needs, Srinivas brings exceptional experience and knowledge of the region,” Sharma added. “Srinivas will work with our partners to drive relevance in the market and support our partners and mutual customers to drive their businesses forward.”