Five years ago in South Tangerang, nestled on the southwestern border of Jakarta and housed in the province of Banten, a cloud start-up was born.
Recognised as Microsoft 2019 Partner of the Year in Indonesia, ViBiCloud has evolved from a market up-start to a leading provider of innovative technologies.
“ViBiCloud is a group of young people who have a motivation, vision and mission to bring the latest technology to customers,” said Alfonsus Bram, founder and CEO of ViBiCloud. “Our priority in 2019 is the same as 2018, to help more businesses deploy digital transformation strategies.
“It’s not just about cloud technology, but also about how you leverage technology to help businesses, this is what provides a positive impact to customers.”
ViBiCloud’s introduction to the global stage - which will officially take place during Microsoft Inspire in Las Vegas - is no flash in the proverbial pan however, this is a service provider which has built up a portfolio of credible end-user offerings since launching in 2014.
Silver Microsoft competencies in small and mid-market cloud solutions, data centre and cloud productivity, backed up by gold status capabilities in cloud highlight a channel partner on the rise in ASEAN, with Indonesia as the launch pad.
“Providing high-quality customer support and having strong relationships with customers are our unique value propositions in the market,” added Bram, when speaking exclusively to Channel Asia. “We know that every technology provider believes they possess these qualities, but we approach the market with a different strategy.
“Based on that support and relationship, we can build trust with the customer. We offer support through technology but we also provide guidance in how to design the solution, how to transition from CAPEX to OPEX and how to receive regulatory approval in Indonesia.”
As a seasoned hosting provider, ViBiCloud goes to market as experts within the key market segments of virtual data centres, Azure Stack and disaster recovery, backed by unique IP in the form of ViBiBank.
For Bram - drawing on digital transformation expertise - flexibility is the key differentiator between success and failure as a transformation specialist, moving the conversation beyond the basic metrics of cloud and digital.
“Customers in Indonesia have very unique requirements,” he observed. “Therefore we start with our basic solution and provide customisation on top to ensure that we are delivering the best offering for our customer.
“We are hungry to learn new technologies and analyse how the need of the market is evolving. For example, we have a basic solution such as infrastructure-as-a-service [IaaS] in our data centre, but we can add features such as monitoring and security tools to the customer so they can view reports about applications or servers.”
Currently, the provider is taking aim at customers housed within finance, oil and gas and all regulated industries across Indonesia. At present, such businesses are unable to deploy cloud as a platform of choice due to regulatory requirements.
“That’s why we provide the alternative of Azure Stack,” Bram explained. “Through this we can ensure that regulation isn’t a problem for the customer, which speeds up the digital transformation process.”
In assessing key customer focus areas within Indonesia - a market in which the digital economy is expected to account for 61 per cent of the country’s GDP by 2022 - Bram cited hybrid cloud and migration to cloud as leading priorities.
“Through a hybrid cloud strategy, we can help customers to comply with Indonesia GR 82 regulatory in which customer data and transactions needs to be stored in Indonesia,” Bram said. “The customer wants to move to the cloud but they don’t know how to do so and they don’t know which provider is most suited to help them.
“But remember, technology is just technology. As a cloud provider, we find a way to fit into the business strategy of a customer.”
For example, Bram said a property developer customer of ViBiCloud required a large amount of storage capabilities, but remained challenged by a limited connection to the public cloud and a limited budget.
“We deployed a storage solution which housed the capability to send data to the cloud automatically and then we carried out the archiving of data,” he added. “We also added a pay per use model which allowed the customer to work within the framework of their budget.”
In looking ahead, Bram said that analytics, machine learning and artificial intelligence will form the next iteration of cloud, with business model transitions also heightening nationwide.
“Businesses still need to overcome the old mindset of creating technology in isolation or believing that deploying a server is enough,” he said. “This is the wrong mindset to adopt in the digital era and they need to be open to new technologies and ensure they align with business strategies. Likewise, we are evolving our strategy from cloud provider to cloud managed service provider.”