Commvault has unveiled a new global partner program designed to increase profitability through the channel ecosystem.
Under the banner of Partner Advantage, the new initiative includes more incentives and revenue opportunities for technology providers, backed by access to more rebates at higher percentages.
Other key benefits include a more lucrative and flexible year-end bonus program, additional business development fund investments and improved deal registration benefits.
“As a completely partner-led organisation, we are pleased to be able to put a clear stake in the ground with our partner community with this new program, making it easier and more lucrative for partners to do business with Commvault across Asia Pacific than ever before,” said Mark Fong, area vice president of Asia Pacific channel and alliances at Commvault.
“We have been investing in putting our partners first for a long time, in terms of in-market headcount and dedicated, localised support. This program represents a continuation of that with the simplest, most transparent and financially rewarding partner program in our APAC history.”
Specifically, the new program offers four partner tracks, spanning distributor; solution provider; global system integrator and alliances and service provider.
The newly released enhancements centre on the vendor’s distributor and solution provider partners with immediate availability, while updates to global system integrator and alliances and service provider will follow later this year.
“We’ve listened to our partners and customers and built a stronger foundation for the mutual success of Commvault and its worldwide partner network based directly on their feedback,” added Riccardo Di Blasio, chief revenue officer of Commvault. “The key objective for us is to make it easier and more beneficial for partners to do business with Commvault.
“We’re committed to our partner-first strategy and this program represents the simplest, most transparent and financially rewarding partner program in Commvault’s history.”
According to Di Blasio, a typical Commvault MarketBuilder partner has the potential to earn an average 2.5 times payout increase on a year-over-year basis.
Furthermore, a typical distribution partner that helps secure new customer business and achieve repeat business or multiple transactions over the course of the partner year can earn an average 1.65 times payout increase year-over-year.
In addition to the range of new financial incentives, the data protection vendor has also rolled out easier access to training, sales enablement, marketing materials and real-time support.
Program tier progression, simplified quoting and easier deal registration and deal protection have also been introduced into the program.
“IT partners are counted on today to deliver complex, real-world solutions for customers’ business problems,” said Kevin Rhone, director of channel acceleration at The Enterprise Strategy Group. “As such, they look to rely on vendors that not only provide innovative technologies, but that also are ‘partner-led’.
“Commvault’s new Partner Advantage program delivers on all fronts. It stands out from the rest by making it easier for partners to source and sell new transactions. At the same time, it provides an attractive array of new incentives that deliver outstanding top-line and bottom-line results.
“These are the kind of program enhancements that create long-term value and demonstrate Commvault’s commitment the success of their partners.”