What’s next for AWS partners in ASEAN as CEO Andy Jassy takes up Amazon reins?

What’s next for AWS partners in ASEAN as CEO Andy Jassy takes up Amazon reins?

ASEAN partners voice hopes and expectations of the next person in line to lead AWS

Andy Jassy (AWS)

Andy Jassy (AWS)

Credit: AWS

Cloud Kinetics and InfoFabrica group CEO Haji Munshi, meanwhile, suggested that although Jassy might be missed as the figurehead of AWS, there is some excitement to see what new leadership will bring.

“Andy is a phenomenal leader and we are excited about the new opportunities that this strategic move will bring for the broader Amazon business,” Munshi said. “We will certainly miss Andy’s direct impact in the cloud industry going forward, but as Amazon has done with Andy’s appointment, I am certain the succession planning for AWS CEO will also be flawless.”

Munshi pointed out that Jassy deserves much the credit for AWS’ growth into the powerhouse it is today. Most importantly, Jassy has been a champion for the partner ecosystem.

“He has done this by truly embodying Amazon’s leadership principles of customer obsession, thinking big, insist on the highest standards, bias for action, hire and develop the best and many more,” he said.

Going forward, according to Munshi, AWS’ ability to continue to grow at the clipping pace it has set for the past several years pace will depend on capable partners that are able to expand AWS market reach and offer not only technical capabilities but also compelling commercial offerings for enterprise clients.

“We are really keen to partner with AWS’ new leader in the journey ahead, the future is bright,” he said. 

Varoon Rajani (Blazeclan)Credit: Blazeclan
Varoon Rajani (Blazeclan)

For BlazeClan Technologies founder and CEO Varoon Rajani, having Jassy helming Amazon will be good for the partner ecosystem, despite his move away from the direct leadership of the cloud business.

“Jassy becoming the CEO of Amazon is good for AWS as the focus of the group CEO will be on the fastest and most profitable business, which in general is good for the partner ecosystem. AWS continues to grow at a rapid pace and the opportunities for partners continue to increase,” Rajani said.

At the same time, though, whoever takes on Jassy’s role will have some work to do in how the company engages with partners when it comes to commercial opportunities, among other things.

Certainly, if the company’s previous channel evolution is anything go by, there will be plenty of change to come. After all, no good partner program can remain static for long and still be competitive.

“Historically, AWS' partner program has been evolving over the years and has a lot of work to be done when it comes to partner engagement and involvement in opportunities compared to the other vendors,” Rajani said. “The partner strategy for AWS will only be clear once the new chief is announced.

“We expect that there will be a renewed focus on born in the cloud consulting partners of AWS who have historically been key to the rapid adoption among many of the customers, and I hope AWS will support partners like us in our next stage of growth,” he added. 

Tags amazonSingaporeAWSJeff BezosAndy JassyBlazeClan TechnologiesCloud ComradeCloud KineticsAndy WaromaHaji MunshiVaroon Rajani

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