Channel Roadmap

The endless list of established and emerging technologies flooding Asia continues to increase at pace.

Spanning cloud, security and IoT, alongside digital transformation, the data centre and AI - changing market dynamics are combining to create ambiguity and uncertainty.

Reseller partners today are overwhelmed, operating in an industry saturated with solutions, but lacking in strategy.

Much like customers, technology providers require guidance on the key technologies and markets to pursue, to help build a blueprint for future success.

Through Channel Roadmap 2019, partners can leverage a bespoke content hub housing the strategic priorities for 2019 and beyond, providing a voice of authority amid a noisy Asian ecosystem.

SolarWinds: We Make IT Look Easy

Jamie DeveauxDirector of Sales

SolarWinds (NYSE:SWI) is a leading provider of powerful and affordable IT infrastructure management software.

Our products give organizations worldwide, regardless of type, size or IT infrastructure complexity, the power to monitor and manage the performance of their IT environments, whether on-premises, in the cloud, or in hybrid models.

We continuously engage with all types of technology professionals—IT operations professionals, DevOps professionals, and managed service providers (MSPs)—to understand the challenges they face maintaining high-performing and highly available IT infrastructures.

The insights we gain from engaging with them, in places like our THWACK online community, allow us to build products that solve well-understood IT management challenges in ways that technology professionals want them solved.

This focus on the user and commitment to excellence in end-to-end hybrid IT performance management has established SolarWinds as a worldwide leader in network management software and MSP solutions.

Targeted for MSPs, the SolarWinds MSP product portfolio delivers broad, scalable IT service management solutions that integrate layered security, collective intelligence, and smart automation. Our products are designed to enable MSPs to provide highly-effective outsourced IT services for their SMB end-customers and more efficiently manage their own businesses.

Learn more today at


Gavin StruthersRegional Vice President,
Asia Pacific and Japan, Sophos

Sophos is the only vendor with a sole focus on cybersecurity that’s channel-first, channel-best and with 100 percent of sales driven by the channel. As this is the case, Sophos has a laser-sharp focus on its partners and is constantly advancing security technology that benefits partners and customers.

Sophos delivers innovative and highly-effective cybersecurity solutions that are simple to deploy, simple to use and simple to manage. Our highly-advanced endpoint and network products talk to each other and work together as a system to provide real-time protection – we call this innovative technology synchronized security. Sophos’ synchronized security allows endpoint and network security products to actively and continuously share threat intelligence to better protect against sophisticated, cyberattacks.

Organizations are increasingly susceptible to new variants of ransomware and malware, credential theft, never before seen malicious code, lateral movements, and other hacker techniques. With so many organizations still not understanding what technologies are needed to protect against these exploits, Sophos channel partners have a significant opportunity to improve their customers’ protection and grow their revenue opportunities. With cyber-attacks happening daily, businesses of all types and sizes rely on the channel to recommend the best protection against these ongoing and sophisticated attacks. This presents an opportunity for resellers to become trusted cybersecurity advisors to their customers.

Sophos offers a flexible and generous partner program with dedicated support, deal registration protection and competitive margins – including a program dedicated to managed service provider needs. Sophos develops products with features specifically for partners, such as the Sophos Central-Partner dashboard that allows partners to centrally manage their customer endpoints and firewalls from a single dashboard. This includes provision of licenses and highlights up-sell and cross-sell opportunities by indicating which areas of a customer’s business needs protection. Sophos also provides partners with an award-winning partner portal with self-service marketing programs, a partner app and deal reg.

To help partners become trusted advisors, Sophos offers exceptional training and sales tools for its market-leading next-gen cybersecurity solutions:

  • Intercept X with EDR
  • XG Firewall
  • Sophos Cloud Optix
  • Sophos Central

Each year, Sophos conducts partner conferences across Asia. These conferences are designed to increase awareness and engagement within Sophos’ channel and to enable them with information and tools to help their customers combat the ever-evolving security threat landscape. It also holds an annual Asia Pacific-wide Sophos Technical Summit, focused on providing access to Sophos’ Labs team, CTO office and other research gurus to drive technical excellence and further empower Sophos’ partner technical community through certifications, simulated attack training, etc.

Sophos is backed by SophosLabs, a global research facility that monitors threats 24/7. With facilities on three continents, our researchers work around the clock to discover and prevent unknown threats, investigate edge cases, examine trends and fine-tune products for maximum defense.

Learn more about Sophos


Jason TanRegional Manager, Asia

How the mid-market boom is creating new revenue channels for solution providers.

Midsize businesses are increasingly embracing digital technology to gain a competitive advantage. However explosive data growth—coupled with a lean IT staff at most midmarket businesses—has opened a new revenue channel for solution providers who can provide next-generation data protection and storage infrastructure solutions.

IDC says the world's data will grow to 175ZB by 2025. You would need 12.5 billion of today's largest hard drives to download it. The vast majority of this data is expected to be unstructured, characterized by both diversity and complexity of data types.

This rapid growth in business data frequently results in fragmented data protection environments, as businesses have the need to backup physical and virtual, on-premises and off-premises data, all with different service level agreements (SLAs). Backup and secondary storage infrastructure often comes from multiple vendors, which significantly increases the acquisition costs and adds operational inefficiencies for the business. The multitude of point products also creates data silos, making it difficult for businesses to manage centrally.

While enterprise businesses have teams of people who can focus on these data management and business continuity challenges, today's midsize business doesn't have that luxury. Even though the typical midmarket business may not face a data deluge at the same enormous scale as a large enterprise, their business requirements for data management can be strikingly similar.

To fill the growing needs of mid-market businesses, solution providers need to have the tools, product partners, and knowledge to address three key service areas for customers:

Converged, scale-out storage solutions.

Storage efficiency is a key value for any modern midmarket business infrastructure, and there are many aspects to consider: data footprint reduction, data protection schemes, replication, architecture, provisioning, and ease of use, to name a few. Each of these contribute to the overall efficiency of the entire environment, including minimizing costs and providing better service to the users.

Data protection.

Any business operating in this segment, whether in retail, healthcare, government, or education, needs a data protection and recovery solution. The organization cannot be open to downtime and data loss. As a qualified expert with an arsenal of data protection options, you can help set up recovery options that meet the needs of your client's business and stay within budget.

Cloud-based protection.

Mid-market businesses need protection for on-premises as well as cloud-based data. By offering integrated cloud services, you can enable your customers to achieve total business continuity. You can offer services that will help them recover data and compute and network services, all in an orchestrated recovery workflow.

With an understanding of these three key areas and a portfolio of solutions that allow you to offer these services to customers, you will be well-equipped to help mid-market companies manage growth by keeping their data secured an available at all time.

StorageCraft solves the business problems of continuous and massive data growth. Our products are optimized for mid-market organizations, which have the same data challenges as much larger companies but are restrained by budget and resources. Businesses can keep their critical information always safe, accessible, and optimized with StorageCraft's data protection, data management and business continuity solutions. StorageCraft's innovative converged primary and secondary scale-out storage platform, with integrated data protection, solves data growth challenges, is efficient and easy to use for on-premises, cloud-based or hybrid deployments.

Learn more about StorageCraft


02 Jul
Channel Asia Judges' Lunch 2019
13 Nov
Channel Asia Innovation Awards 2019
View all events