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  • 31 March 2010 09:53

IDC: PCs Defied the Odds and Bounced Back in 4Q09

Sydney, Australia, 31 March 2010. Australia's PC market defied expectations and ended 2009 strongly according to the latest International Data Corporation (IDC) research.

IDC’s PC market tracker showed the best signs yet the recovery is underway with fourth quarter results showing unit shipments at their highest level for over a year. Buoyed by an increase in consumer spending and lifecycle refreshes on Government contracts, the market in Q4 2009 recorded a 6% sequential and a 10% year-on-year growth, in line with IDC's initial forecast.

The PC market’s lacklustre uptake of Windows Vista saw many consumers and businesses sitting out the Vista upgrade cycle as they stayed on the highly popular Windows XP leading to a pent up demand for new PCs and operating systems. The demand for Microsoft's latest operating system helped drive sales, especially within the consumer market where discounting of Vista PCs and notebooks was propelled by the offer for free Windows 7 upgrades.

"IDC expected such a flourish in the PC market. The driving force behind the increase in sales is the demand for those who did not upgrade to Vista, now have a reason to upgrade," said Neville Chan, Market Analyst for PC Hardware at IDC Australia.

Commercial Highlights

- Commercial shipments grew 3% sequentially and 10% year-on-year, as the fourth quarter saw an increase in demand from public sectors and very large business segments. IDC believes these numbers would have been higher if more SMBs took advantage of the tax rebate offered by the Federal Government until the end of 2009.

- The leading supplier of commercial PCs in Australia is Hewlett Packard which grew 3% sequentially on the back of Government demand and the Australian Tax Office contract.

Consumer Highlights

- Consumer PC shipments grew 11% sequentially and 10% year-on-year outstripping the commercial sector and exceeding market expectations especially in regards to desktops.

- Apple continue to perform strongly with swift sales of refreshed iMac all-in-one PCs in 21.5" and 27" and the new 13" MacBooks. Positive sales of Apple products was driven by lower price points which threaten the price points of traditional PCs.

"It is important to remember that the increase in PC sales is not entirely a result of consumer spending. There were many government and corporate initiatives which led to the rise in the market. In fact, consumer spending was not as strong as IDC initially expected," Chan said.

IDC's PC tracker for 2010 is predicting a 5% growth in the PC market for the full year.


For further information or to request an analyst briefing on this topic, please contact Sally Taylor-Phillips, Marketing Communications Manager at IDC on +61 2 9925 2234 or e-mail

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting or

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