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  • 31 May 2010 12:50

IDC: Australian Utilities are Getting Smarter But Don’t Leave Your Customers in the Dark

SYDNEY, AUSTRALIA, 31 May 2010 – According to a new report on the ICT Utilities market by International Data Corporation (IDC), smart metering deployment has the potential to be one of the most significant changes in the energy world, not only for utilities, but also for consumers.

The report titled, Australia Utilities ICT Market 2010 - 2013 Forecast and Analysis states the top ICT initiatives in the Utilities market during 2010 will include smart metering/meter data management, ERP upgrades, telecommunications, work and asset management (including mobile workforce and GIS) and customer portals/Web self-service. IDC also forecasts that ICT spending by the Utilities market in Australia will grow from $1.22 billion in 2010 to reach $1.44 billion by 2013.

"Most utilities have already begun updating their ICT systems in preparation for mandated and extensive smart metering rollouts which will allow remote communications to/from the electricity meter. Ultimately smart meters will provide customer options to save energy and money; will allow for faster outage detection and resolution; will provide environmental benefits and will be the foundation for future smart homes, smart cities and smart grids,” says Melissa Martin, Senior Market Analyst, IDC Australia.

"In 2010 it will be imperative for utility companies to fully inform and educate the customer in order to get them excited about new technologies beyond the meter and into the house, to seek customers assistance with reducing energy use and helping the customer understand the rising cost of electricity," adds Martin.

IDC states that even without recent government directives, other drivers within utility companies would have facilitated the development of smart metering and intelligent grid strategies in 2010.

These drivers include the need to :

• improve operational efficiencies and service quality • improve public perception and educate the customer • provide new customer products and services • address climate change issues • include improvements or planned enhancements in telecommunications platforms such as broadband and fibre optics • address security of supply and outage reduction, and • replacement and upgrade aging infrastructure.

This IDC study, Australia Utilities ICT Market 2010 - 2013 Forecast and Analysis (AU8036603S), focuses on the utilities sector in Australia, providing a map of where short and longer-term opportunities can be found, and highlights purchasing patterns for products and services by market. This IDC study is part of a series of reports focusing on specific vertical markets. Provided are actual ICT market sizing for 2009, along with forecasts for 2010 through 2013, including CAGRs.

This report also includes a case study on Energy Australia and how they are successfully dealing with many of the current utility industry challenges.

For further information or to purchase this report, please contact Sally Taylor-Phillips, Marketing Communications Manager at IDC on +61 2 9925 2234 or e-mail

About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting or

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